VENUES
What the venue controls
Every anxiety about control answered as a mechanic, not a promise.
- 1
Create a campaign
General awareness, or a specific promo.
- 2
Set credit and hours
The ceiling, the nights, the covers.
- 3
Review and approve
Profiles, audience, past Marlo content.
- 4
See what came back
Content, spend and reach against the brief.
CREATORS
What a creator actually does
Discover a night, apply, get approved, turn up and tap.
Every step has a venue lever behind it.
Apply
Connect Instagram or TikTok, apply against the brief.
Get approved
The venue approves, declines or caps. Either way you know.
Visit and tap
Arrive in the window, pay with the Marlo card.
Post and verify
Deliverables shot to brief, then checked off.
CAMPAIGN TYPES
Two ways to run a campaign
LIGHT BRIEF
General awareness
The room, the vibe, the night. No script.
- Brief length
- ~80 characters
- Best for
- Always-on presence and steady footfall
- Deliverable
- Tag-only or story
- Approval
- Rolling, set and forget
STRUCTURED BRIEF
Specific promo
One thing you want said, said properly.
- Brief length
- Up to 2,000 characters
- Best for
- New menu item, cocktail, event, one-off
- Deliverable
- Collab post or video, to spec
- Approval
- Per campaign, per creator
| Criterion | Marlo | Discounted apps | Agencies |
|---|---|---|---|
| What the guest gets | A night worth posting | A cheaper bill | A booked campaign |
| Who sets the terms | The venue | The platform | The agency |
| What comes back | Content, shot to brief | A redeemed code | A report |
| Cost model | Funded credit, capped | Commission on the discount | Retainer plus fees |
| Effect on the room | Raises it | Trains discount-hunters | Neutral, and slow |
FAQ
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