How it works
You set the parameters. We bring vetted creators to your door. They pay like any guest. The content goes to work.
Most venues approach influencer marketing one of two ways.
The do-it-yourself approach keeps control in your hands, but execution happens in DMs with no reliable way to enforce timing, output, or campaign quality.
The agency approach can reduce effort, but often adds cost, limits visibility, and removes control over who appears in your venue and how your brief is interpreted.
Both routes share similar issues: weak analytics, low efficiency, and slow content cycles.
Marlo replaces both. Campaign value becomes controlled venue credit on a Marlo Card, settled against delivered content so the floor still runs normally.
i.
You set the campaign: what you want the room to feel like, what to capture, how much credit to load, and when creators can visit. The clearer the parameters, the sharper the match.
ii.
Vetted creators in the Marlo network discover the campaign and apply. You review applications and accept the people you actually want in your venue.
iii.
Accepted creators visit within your campaign window and tap their Marlo Card like any other guest. No vouchers, no codes, and no service disruption.
iv.
Content is delivered through Marlo within 48 hours and goes live to the creator's audience. Your dashboard tracks each campaign's outputs and performance.
Venue
The decisions that shape the room.
You review every application. No creator visits without your approval.
You set the visit window around quiet nights, slow seasons, or off-peak hours.
The brief, the tone, the platform, and the deliverables are all your call.
Credit per creator visit is capped, predictable, and transparent.
Marlo
The work that should stay invisible to the floor.
Every approved creator clears an engagement and authenticity standard before joining the network.
The Marlo Card behaves like an ordinary EFTPOS transaction at your venue; Marlo settles the rest.
Submissions, files, and reporting run through the Marlo dashboard, not in fragmented DMs.
Spend, reach, engagement, and campaign outcomes are tracked automatically.
Marlo is not a tool. It is a system.
That is the whole product.
